Hello Astra is an artificial intelligence-based tool aimed at improving the quality of the recruitment process and communication with candidates. Onwelo (the developer behind Hello Astra) wanted to develop an explainer video, that helps present the platform to people dealing with recruitment in their companies daily. We suggested utilizing the aquatic themes and created an underwater world, which reflects the company’s branding and design. It was a perfect match. Due to the attractive style and engaging storytelling, we managed to simplify the message to help potential users understand how slick the recruitment process can be with Hello Astra.
scripting x design x motion x cel animation x sound