A series of animations for MKS Atotech, a global leader in chemical technology and surface treatment.
Animations promoting the Digital Factory Suite (DFS) product, designed to transform traditional operations into smart manufacturing, offering complete control over production processes, improving efficiency, and ensuring customer satisfaction. The animation conveyed complex processes and concepts through an engaging and accessible visual narrative. The DFS animations for Atotech highlighted how a deep understanding of IT processes across all organizational levels is crucial for business efficiency.
The primary challenge was simplifying and visually representing the intricate technical aspects of Atotech’s technologies. It required crafting a message that not only educated but also built trust in the brand and generated interest in its innovations.
script x design x animation x sound design
