In the era of advanced digital technologies and constantly developing new trends in brand promotion, there are various tools that a company can use for its online presentation. One of them are advertising animations. Why is it worth using them to promote your company?
How do we perceive the visual message?
We live in a visual age in which images play a major role in communication. It is a carrier of information, knowledge and emotions, which strongly affects the recipient’s subconscious, shapes his sensitivity, thinking and perception of the world. The same applies to promotional campaigns, where the main advertising medium is image and video.
Psychologist Albert Mahrabian argued in the 1970s that “90% of the information sent to the brain is visual. They are processed by the brain much faster than text because the brain is used to processing images. People remember 80% of what they see and only 20% of what they read.
What conclusion can be drawn from this statement? The visual message has always been easier to perceive. Thanks to images, animations and videos, we can quickly present the key advantages of a given product or service. What additional advantages do these forms of presenting the company’s offer have?
1. Engage your audience with an interesting animation plot
The report prepared by Interaktywnie.com shows that Poles spent an average of 49 minutes a day watching video materials on the Internet in 2018. For comparison, the global average was 67 minutes a day last year and is expected to increase to 84 minutes by 2020. The good streak continues. If you want to engage your audience and catch their attention, it is essential to present your company’s offer in the form of an advertising animation.
2. Build your brand image
Engaging, professionally made animations showing benefits also contribute to building a positive image of your company in the eyes of customers. This is one form of providing them with the information they are looking for in a highly concentrated form that they can access at any time.
3. Increase sales
Advertising animations are a source of easily digestible knowledge. Thanks to them, customers make purchasing decisions faster. According to the conclusions of the research, people who watched a product or advertising animation on an online store website are 64% more likely to complete their purchases than those who did not.
According to James McQuivey of Forrester Research, 1.8 million words are worth 1 minute of video. Therefore, consider whether you have the time, resources and energy for such activities.
How Does 2D Animation contribute to an effective marketing strategy?
Did you know that 2D animations can significantly contribute to the success of your marketing strategy? In today’s world, where it’s increasingly hard to capture consumers’ attention, 2D animation emerges as one of the most effective tools in marketing.
1. Increases Engagement
2D animations can grab the viewer’s attention and keep them engaged for longer. With dynamic visuals and creative narratives, animations can captivate the audience, thereby increasing engagement.
2. Facilitates Information Delivery
Complex concepts and data can be hard to understand, especially for those unfamiliar with a particular field. 2D animation can help present this information in an accessible and comprehensible way.
3. Builds Brand Awareness
2D animations can be an excellent tool for building brand awareness. They allow for the creation of a unique, consistent, and attention-grabbing visual identity.
4. Boosts Conversions
Research shows that animated videos can boost conversions by up to 80%. This happens because animations are attractive and attention-grabbing, which translates into increased sales and conversions.
5. Improves SEO
Videos and animations are increasingly considered by search engine algorithms. Therefore, placing an animation on your website can contribute to improving your search results position.
2D animation is a powerful tool that can contribute to an effective marketing strategy. With its ability to increase engagement, facilitate information delivery, build brand awareness, boost conversions, and improve SEO, 2D animations are increasingly used by brands worldwide. If you’re not yet leveraging them in your marketing strategy, it might be a good time to consider it.